Filling Pieces in Business of Fashion

In a convergence of favorites, one of our favorite style writers, Jian De Leon, wrote about one of our favorite trends, the rise of fashion sneakers, for one of our favorite publications, Business of Fashion. We suggest you read the piece.

In it, De Leon asserts that the Platonic ideal of the fashion sneaker is Common Projects (which we sell in-store only) and goes into detail about Amsterdam-based brand Filling Pieces.

More broadly, De Leon makes the case (correctly and astutely, we think) that fashion sneaker customers are not necessarily status seekers, but intelligent people who care about quality and design.

The challenge was simple: make a pair of jeans that don’t shrink in the dryer. Because you know how jeans are, right? You wash and dry them, they get tighter.

That shrinkage, however endemic though it would seem to all cotton-based garments, was unacceptable for 7 For All Mankind designer Steve Romero and president Barry Miguel.

Two years later—20 prototypes, 150+ dryer trials and 1 winning recipe for the weave and the yarn—enter FOOLPROOF Denim, 7 For All Mankind’s newest innovation.

We got on the horn with Miguel for a FOOLPROOF overview and with Romero for a drilled-down conversation about what they’re calling the best denim ever.