The first thing you need to remember is that you can not give too much information. Photos, measurements, serial numbers, comparable retail pricing (if you don't know what the cost was) are all great tools. But it really boils down to a catchy listing title, good looking photo and the starting price.
Let's discuss the photo first. This is your bread and butter. If your photo is horrible, your listing will not do well at all. Think of it like this, would you purchase a house with poor curb appeal? No, probably not. So make sure the lighting is good, the item is clean, your BACKGROUND is clean, and the item looks like it might have come off a showroom floor. That means cleaning any dust/smudges off the outside. Go outside or lay them nicely over a plain, solid color background. Make sure the soles are clean! Take several angles of the item, interior and exterior shots and don't forget the label or identification!
Now that you have a great photo, let's work on the listing title. Make it interesting. Make it stand out. You don't want a run of the mill title, you want pizzazz. Say, for instance, you are listing Coach sandals for sale. You could title your listing as such : Coach Sandals. You probably would get a few hits, maybe a few watchers and a bid or two. OR you could title your listing like this : EUC Coach Sandals size 9 Retail $99. Now, combine that with a great starting bid and you'll increase your activity. Attention is in the detail! This is an example of an excellent listing :
Women's shoes, clothing, handbags & accessories, beauty & perfume and more now available for up to 60% OFF at Nordstrom! Go through this coupon for details!
That leads us to the pricing. This is at your discretion. However, I will caution you to start your bidding low to attract more bids. If you are worried about letting it go for less than you expect, then add a REASONABLE reserve amount, within $25 of your Buy It Now price. Add in a Buy It Now price for those who know a good deal when they see it. How do I price things, you ask. A good rule of thumb is this : If it is NWT and one or two seasons old, set the BIN price at no more than 2/3 the retail price with a starting bid of 1/3 the retail price or lower. If it is NWOT, or NWT and older than two seasons set the BIN at 1/2 the retail price with a starting bid of 1/4 the retail price or lower. See what I'm doing here? The point is to attract bidders. If it is used, I personally would skip the reserve and the BIN and do a straight auction with a starting bid of $29.99. That seems to be the magic number. If it doesn't sell right away, don't worry! You have the option to relist and can adjust these numbers as you see fit. Usually adjusting up or down 10% on the starting bid helps!
I hope you have found this guide helpful. Good luck in selling your designer shoes.
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